Online Advertising: What it is and How can it benefit your business?

Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and increase their revenue stream. We have helped many businesses just like yours leverage the power of Online Advertising. It can help your business grow and we make it simple to get started. Let’s take a closer look at what online advertising is and most importantly how it can benefit your business.

Paid Search

There are many different forms of Online Advertising that are available today. There are email marketing, display marketing, and the most predominant form of Online Advertising is Paid Search. Also known as “Pay-Per-Click” Advertising, Paid Search is a way for customers to use search engines such as Google or Bing to find your business. Say for example you own a landscaping company. Potential customers will use a search engine and type in keywords such as “landscaping companies near me” to find a business to call. A small Ad, like a newspaper Ad, and a link to your website will show near the top of the search results. Customers will see your Ad and click on it to view your website. Also available through Paid Search is the ability to show your business’s phone number in the search results. This allows a customer to call you directly from the search results page. Now that we understanding what online advertising is, let’s take a look at how it can benefit your business.

Benefits of Online Advertising

It can often be difficult for a small business to get new customers. Online Advertising makes getting new customers easier. With Online Advertising you are able to connect with a greater audience either locally or even globally. It is also important that you are reaching the right customers. Online Advertising allows you to spend you marketing budget on those customers who are currently actively seeking your product or service. This means you will actually spend less money and get a higher return on your investment compared to any other forms of marketing.

One of the best benefits of Online Advertising is the cost. You have complete control over how much you spend on advertising. Each month you will set a monthly marketing budget and you can adjust your budget whenever you need to. If you have a period of the year where business is slow, then you can set a small budget for these particular months. This is very beneficial for those businesses who are seasonal.

We make getting started with Online Advertising simple and easy. If you are interested in learning more and getting started with Online Advertising give us a call today at 317.850.7583 or you can email us at

CLICK HERE to learn more about Online Advertising and how it works.